Adidas AG is a German multinational corporation founded in 1949 by Adolf 'Adi' Dassler in Herzogenaurach, Germany, where it remains headquartered today. The company is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. Adidas designs and manufactures athletic shoes, clothing, and accessories across multiple sport and lifestyle categories. The brand is instantly recognizable by its Three Stripes logo and trefoil emblem used for its Originals heritage line. Adidas has a storied history in football, supplying the official match ball for every FIFA World Cup since 1970 and sponsoring top clubs including Real Madrid, Manchester United, and Bayern Munich. The company has also made significant cultural impact through collaborations with designers and celebrities, most notably the Yeezy partnership with Kanye West and ongoing work with Stella McCartney, Pharrell Williams, and Bad Bunny. Key product innovations include Boost cushioning technology, Primeknit woven uppers, and the Futurecraft 4D 3D-printed midsole. Adidas also owns Reebok (divested in 2022 to Authentic Brands Group). The company generated approximately 22.5 billion euros in revenue in 2023 and operates over 2,000 retail stores globally.
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