Lucid Group, Inc., operating as Lucid Motors, is an American electric vehicle manufacturer founded in 2007 as Atieva by Bernard Tse and Sam Weng, originally focusing on EV battery technology. The company pivoted to luxury electric vehicle manufacturing and rebranded as Lucid Motors in 2016 under CEO Peter Rawlinson, a former Tesla chief engineer who led the Model S development. Headquartered in Newark, California, with manufacturing at its AMP-1 factory in Casa Grande, Arizona, Lucid produces the Lucid Air, a luxury electric sedan that achieved an EPA-estimated range of 516 miles, the longest of any electric vehicle. The Lucid Air won MotorTrend's 2022 Car of the Year award. The company's proprietary electric drivetrain technology is among the most efficient in the industry, delivering exceptional performance with the Air Sapphire producing over 1,200 horsepower. Lucid has expanded its lineup with the Gravity, a luxury electric SUV. The Public Investment Fund of Saudi Arabia is a major investor in Lucid, and the company is building a second manufacturing facility in Saudi Arabia. Lucid positions itself as a direct competitor to Mercedes-Benz and BMW in the luxury segment, emphasizing technology leadership, range efficiency, and premium craftsmanship.
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