Anya Hindmarch is a British luxury accessories brand founded in 1987 by Anya Hindmarch, who started the company at age 18 after discovering a drawstring leather bag while travelling in Florence, Italy. She began importing and customising the bags, printing photographs onto them, and the personalised photo bag became her first commercial success. The company has since grown into one of Britain's most recognised luxury accessories brands, with Hindmarch receiving a CBE for services to the fashion industry in 2017.
The brand is known for combining traditional leather craftsmanship with wit, humour, and creative innovation. Anya Hindmarch's designs frequently incorporate playful elements such as oversized motifs, pop-art references, and unexpected materials. The iconic "I'm Not a Plastic Bag" tote, created in collaboration with the social enterprise We Are What We Do in 2007, became a global cultural phenomenon and one of the most talked-about fashion accessories of its decade. The brand's sticker-style Anya Brands collection and circulus range further demonstrate this approach to combining luxury materials with accessible design concepts.
The product range spans handbags, totes, clutches, small leather goods, travel accessories, and organisation products. Anya Hindmarch's Bespoke service allows customers to create fully customised bags, choosing from a range of leathers, colours, and personalisation options including hand-painted illustrations. The brand also produces a range of leather-bound notebooks and organisational accessories that bridge the gap between stationery and leather goods.
The company operates stores in London, New York, Tokyo, and other major cities. Anya Hindmarch was previously backed by the Qatar Investment Authority and later by various private investors. The brand continues to operate independently with Hindmarch maintaining creative control. The company has increasingly focused on sustainability, launching programmes for recycling, repair, and circular fashion.