Brioni is an Italian luxury fashion house founded in 1945 by Nazareno Fonticoli, a tailor, and Gaetano Savini, a businessman, in Rome. The brand takes its name from the Brioni islands in the Adriatic Sea, a fashionable resort destination. Brioni became one of the first Italian houses to present men's clothing on a runway, staging a menswear fashion show at the Sala Bianca in Florence's Palazzo Pitti in 1952, an event credited with launching Italian men's fashion internationally.
Brioni operates a production facility in Penne, Abruzzo, where approximately 1,000 artisans produce the brand's suiting and tailored clothing. The factory also houses the Scuola di Alta Sartoria, a tailoring school established in 1985 that offers a four-year training program. Each Brioni suit requires approximately 220 individual steps and 18 hours of handwork. The brand offers bespoke, made-to-measure, and ready-to-wear suits, with ready-to-wear two-piece suits starting at approximately $5,000.
Brioni has been associated with several high-profile clients and cultural touchpoints. The brand supplied suits for the James Bond franchise starting with Pierce Brosnan in GoldenEye (1995) and continued through Daniel Craig's early Bond films. Celebrity clients have included Donald Trump, John Wayne, and Clark Gable.
The company was acquired by the Kering Group in 2011, placing it alongside other luxury brands such as Gucci, Saint Laurent, and Bottega Veneta. Under Kering's ownership, Brioni has maintained its focus on tailoring while cycling through several creative directors. The brand operates approximately 30 boutiques worldwide and distributes through select department stores.