Lexus is the luxury vehicle division of Toyota Motor Corporation, launched in 1989 with the LS 400 flagship sedan after a multi-year secret development program known as the F1 project. The brand was created to compete with established German and American luxury marques and quickly built a reputation for build quality, refinement, and reliability.
The modern Lexus lineup spans sedans (ES, LS), coupes and convertibles (RC, LC), a full range of SUVs (UX, NX, RX, TX, GX, LX), the LM luxury minivan in select markets, and F performance models. Lexus pioneered the luxury hybrid segment with the RX 400h in 2005 and now offers hybrid or fully electric versions across most of its range, including the RZ battery-electric SUV.
Lexus vehicles are assembled primarily in Japan, where takumi master craftspeople oversee details such as hand-finished paintwork and kiriko cut-glass interior trim on flagship models. The brand consistently ranks at or near the top of long-term dependability studies in the United States.
Lexus sells in approximately 90 countries through dedicated dealer networks, with the United States, Japan, and China among its largest markets. The brand operates as an independent design and engineering organization within Toyota.