Pat McGrath Labs is a luxury cosmetics brand founded in 2015 by Pat McGrath, a British makeup artist widely regarded as one of the most influential figures in the fashion and beauty industries. McGrath built her reputation over decades of editorial, runway, and campaign work with virtually every major fashion house and publication. The brand launched with a limited-edition gold pigment kit that sold out rapidly and has since expanded into a full luxury cosmetics line.
The product range includes lipsticks, lip glosses, eyeshadow palettes, foundations, concealers, mascaras, blushes, and highlighters. Pat McGrath Labs is known for its richly pigmented formulations, opulent packaging, and a color palette that reflects McGrath's runway work, favoring dramatic pigments, metallics, glitters, and saturated hues alongside versatile neutrals. The Mothership eyeshadow palette collection and the MatteTrance lipstick range are among the brand's most recognized product lines. Products are formulated with high concentrations of pigment and are designed to deliver the bold, editorial-quality color payoff characteristic of McGrath's professional work.
Pat McGrath Labs sells through its own e-commerce platform and select prestige retailers including Sephora, Bergdorf Goodman, Selfridges, and Net-a-Porter. The brand occupies the premium luxury tier of color cosmetics, with individual products priced between $25 and $130 and collector's edition sets reaching higher. McGrath maintains creative control over the brand's direction, product development, and visual identity.