Ten Group (formerly Ten Lifestyle Group) is a luxury concierge and lifestyle management company founded in 1998 by Alex Cheatle and Andrew Long in London, United Kingdom. The company provides personalized concierge services to high-net-worth individuals, primarily through partnerships with premium financial institutions, private banks, and luxury brands that offer Ten's services as a benefit to their most valuable clients.
Ten Group delivers concierge services across travel, dining, entertainment, and lifestyle categories. Services include restaurant reservations at sought-after establishments, event and ticket procurement, travel planning and booking, luxury gift sourcing, property search assistance, and personal shopping. The company employs lifestyle managers who serve as dedicated points of contact for members, handling requests around the clock.
The company operates on a business-to-business-to-consumer model, with its concierge platform integrated into the service offerings of partner financial institutions such as private banks and premium credit card programs. Ten also offers direct membership to individuals. The company leverages proprietary technology to manage member requests and optimize service delivery, combining human expertise with digital platforms.
Ten Group is publicly listed on the London Stock Exchange's AIM market. The company operates offices in London, New York, Singapore, Hong Kong, Zurich, Tokyo, Mumbai, and other cities, serving members across multiple time zones and languages. The firm distinguishes itself from competitors through its technology-driven approach, global footprint, and integration with financial services partners. Membership access and pricing vary depending on the partner program or direct membership tier.