AB Tasty

AB Tasty has evolved from a straightforward A/B testing tool into a broad experimentation and personalization suite, and the age of the platform (founded 2013) shows in the maturity of its core testing and feature-rollout infrastructure. Its AI layer is genuinely differentiated: EmotionsAI segments visitors by inferred emotional state rather than just behavior, and AdaptiveCX personalizes experiences for anonymous visitors in real time, which is harder to pull off well than logged-in personalization. Evi, the AI agent for building and analyzing experiments, is a useful accelerant for teams that find hypothesis generation and reporting the slowest part of CRO work, though how much it truly replaces analyst judgment is unproven. The acquired commerce search and recommendation engine rounds out the suite nicely for e-commerce buyers but feels somewhat bolted-on compared to purpose-built merchandising tools. As with most enterprise CRO platforms, pricing is opaque and demo-gated, so buyers can't easily compare cost against Optimizely, VWO, or Dynamic Yield without going through sales. A solid, feature-dense choice for larger teams already committed to a full experimentation program.