Caviar is a Russian luxury customization brand founded in 2004, specializing in the modification and embellishment of premium smartphones, accessories, and personal electronics using precious metals, gemstones, and exotic materials. The company takes existing flagship devices from manufacturers such as Apple and Samsung and transforms them into limited-edition luxury objects through the application of gold, platinum, diamonds, carbon fiber, rare leathers, and other high-value materials.
Caviar's product range centers on customized iPhones and Samsung Galaxy devices, with each collection typically themed around cultural, historical, or artistic motifs. Past collections have drawn inspiration from subjects including space exploration, world leaders, luxury automotive design, and classical art. The brand also produces customized Apple Watch editions, AirPods cases, iPad covers, and accessories such as phone cases and jewelry. Many Caviar products are produced in limited quantities, with some editions restricted to single-digit production runs.
The customization process involves hand-finishing by skilled artisans who apply precious materials to the device chassis and housing. Caviar uses 24-karat gold plating, 18-karat solid gold construction, natural diamonds, and certified exotic leathers depending on the model and collection. Each device is accompanied by a certificate of authenticity and a numbered designation within its limited edition.
Caviar sells primarily through its own e-commerce platform, with international shipping available to most markets. The brand has attracted attention for its high-profile themed editions and the extreme price points of its most exclusive creations, which can reach several hundred thousand dollars for diamond-encrusted models.