Clive Christian is a British luxury fragrance house with roots dating to 1872 when the Crown Perfumery Company was established in London under a royal warrant from Queen Victoria. The house was revived in 1999 when designer Clive Christian acquired the Crown Perfumery name and its royal warrant, relaunching it as an ultra-luxury perfumery brand. The brand gained significant attention in the early 2000s when its No. 1 fragrance was recognized by Guinness World Records as the world's most expensive perfume, presented in a Baccarat crystal flacon with a five-carat diamond.
The fragrance portfolio is organized into several tiers. The Original Collection features the iconic No. 1, 1872, and X fragrances, each offered in masculine and feminine versions. The Noble Collection presents a series of numbered compositions using rare and precious ingredients. The Private Collection represents the house's most exclusive and concentrated offerings. More recently, the brand introduced the Addictive Arts and Crown Collection lines. Clive Christian fragrances are noted for their high concentration of perfume oils and the use of premium natural materials including Turkish rose, Indian jasmine, orris root, and sandalwood.
Clive Christian occupies the ultra-luxury segment of the fragrance market, with standard eau de parfum bottles priced between $300 and $600, the Noble Collection ranging from $400 to $800, and the Private Collection exceeding $800. The iconic No. 1 in its crystal presentation commands prices in the thousands. The brand operates through its own boutiques, including locations in London and New York, and distributes through select luxury department stores and authorized perfumeries. Clive Christian maintains its identity around the heritage of the Victorian-era royal warrant and positions itself among the most exclusive perfumery houses in the world.