Geo. F. Trumper was established in 1875 by George Francis Trumper at 9 Curzon Street in Mayfair, London. The barbershop and perfumery has held Royal Warrants and built a reputation as one of the foremost gentlemen's grooming establishments in Britain. The Curzon Street location, with its original mahogany and glass Victorian interior, has been in continuous operation for nearly 150 years and is considered a landmark of traditional London grooming culture.
The brand's product line includes shaving creams, skin food (their signature aftershave moisturizer), colognes, hair preparations, and bath products. Trumper's fragrances are among its most recognized offerings, with scents like Eucris (created in the 1890s), Spanish Leather, Wellington, GFT, Astor, and Curzon. These fragrances are produced in-house and have remained largely unchanged since their original formulation.
Geo. F. Trumper operates two locations in London: the original Curzon Street shop and a second location on Jermyn Street, which opened in 1968. Both locations offer traditional barbering services including cut-throat razor shaves, haircuts, and facial treatments. The shops maintain a system of private cubicles for grooming services, a feature that dates back to the Victorian era.
The brand remains independently owned and has deliberately maintained a small-scale, artisanal approach to production and retail. Products are sold through their London shops, their website, and select specialty retailers worldwide. Trumper's occupies a niche in the ultra-luxury grooming segment, appealing to customers who value provenance, tradition, and English craftsmanship above mass-market convenience.