Hailuo AI is an AI video and image generation platform developed by MiniMax, a Shanghai-based AI research company founded in 2021. It provides text-to-video and image-to-video generation alongside separate AI image and audio tools.
The platform's latest video model, Hailuo 2.3 (released October 2025), outputs 1080p video at 6 seconds or 768p at 10 seconds at 24 fps, and is noted for motion realism, temporal consistency, and cinematic composition. Earlier versions include Hailuo 01 and Hailuo 02. Features include start and end frame control, style transfer, and template-based photo-to-video effects such as dancing and cinematic templates. The platform also runs creator partnership programs and community challenges.
Hailuo AI is available as a web application, and developers can access the video models via API on MiniMax's developer platform. The models are proprietary.
A free tier provides daily credits with watermarked output. Paid subscriptions start at $14.99/month (Standard, about 1,000 credits with watermark-free downloads and faster generation) and scale through higher credit tiers up to plans around $124.99-$199.99/month, with annual billing available.