OTB is an Italian fashion group founded by entrepreneur Renzo Rosso and headquartered in Breganze, in the Veneto region of Italy. The holding company, whose name stands for Only The Brave, was established in 2002 to bring together Rosso's fashion interests, which began with the denim brand Diesel, founded in 1978.
The group's brand portfolio spans contemporary and luxury fashion: Diesel, the denim and lifestyle brand that remains its foundation; Maison Margiela, the Paris fashion house acquired in 2002; Marni, the Milanese luxury brand acquired in 2015; Jil Sander, acquired in 2021; and Viktor&Rolf, in which OTB holds a controlling stake. The group also owns the industrial companies Staff International and Brave Kid, which develop and produce clothing, footwear, and accessories for OTB brands and under license for third parties.
OTB positions itself as an alternative luxury group with a focus on creativity and unconventional brands rather than heritage houses. It operates more than fifteen hundred monobrand stores worldwide across its portfolio and generates a majority of sales outside Italy, with significant business in Asia.
The group has stated ambitions for a possible public listing and has invested in digital ventures and sustainability programs, while the OTB Foundation, its non-profit arm, funds social development projects. Renzo Rosso remains chairman, with family members involved in brand leadership.