Tommy Hilfiger is an American fashion brand founded in 1985 by designer Thomas Jacob Hilfiger in New York City, known for its preppy, all-American style built around a red, white, and blue flag logo. The brand launched with a menswear collection promoted by a bold Times Square billboard campaign and grew rapidly through the 1990s, when its oversized logo-driven sportswear became closely associated with hip-hop culture and streetwear. Today the brand spans menswear, womenswear, kidswear, denim under Tommy Jeans, underwear, footwear, accessories, fragrances, and home goods, sold in roughly 100 countries through department stores, franchise partners, e-commerce, and around 2,000 Tommy Hilfiger retail stores worldwide. The company has been owned since 2010 by PVH Corp., the American apparel group that also owns Calvin Klein, and the Tommy Hilfiger business generates more than four billion dollars in annual revenue for its parent. The brand's global headquarters is in Amsterdam, Netherlands, while Tommy Hilfiger himself remains the company's principal designer and public face. Notable initiatives include the Tommy Adaptive line of clothing designed for people with disabilities and long-running sponsorships in Formula 1, including partnerships with Mercedes-AMG and driver Lewis Hamilton.
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