VWO is an experimentation and digital experience optimization platform developed by Wingify, an India-based bootstrapped software company. It combines A/B testing, behavioral analytics, personalization, and a customer data platform, and reports over 3,000 customers across 675,000+ websites in 190+ countries.
VWO Copilot, the platform's AI layer, analyzes heatmaps and session recordings to find rage clicks, errors, and drop-offs; suggests high-impact test ideas; builds ready-to-launch campaigns from natural-language prompts, including variations, targeting, and metrics; and summarizes insights conversationally. The platform supports client-side, server-side, and mobile app testing, multivariate testing, feature rollouts, and Bayesian statistics (SmartStats). VWO Insights adds heatmaps, session recordings, funnels, and form analytics, while VWO Personalize delivers segment-based and real-time personalized experiences built on a CDP with 360-degree customer profiles.
VWO is used by growth marketers, product managers, engineers, and UX and analytics teams from SMBs to enterprises. SDKs cover 8+ languages for server-side use, with API access at the enterprise tier.
Plans span Growth, Pro, and Enterprise tiers with a free trial; prices are quoted through the pricing page and sales rather than fixed public price lists.