Xerox

Office Supply Brands
brand
3.7 · 1 Bewertung

Xerox is an American document technology company whose name became synonymous with photocopying. It is founded in 1906 in Rochester, New York, as the Haloid Photographic Company, a maker of photographic paper. Haloid licenses Chester Carlson's xerography process and in 1959 introduces the Xerox 914, the first plain-paper office copier and one of the most successful industrial products in history; the company renames itself Xerox Corporation in 1961. Its Palo Alto Research Center (PARC), founded in 1970, produces foundational computing inventions including the graphical user interface, Ethernet networking, the laser printer, and the modern personal computer concept, many of which are commercialized by other companies. Today Xerox sells office and production printers, multifunction devices, managed print services, and digital workplace software, serving businesses from small offices to large enterprises and print providers. The company is headquartered in Norwalk, Connecticut, trades on Nasdaq as Xerox Holdings Corporation, and generates annual revenue of roughly six billion dollars. In 2025 Xerox completes its acquisition of rival printer maker Lexmark, expanding its hardware portfolio and manufacturing scale. The brand remains a fixture of office life to the point that xerox is used as a generic verb for photocopying, a status the company actively discourages to protect its trademark. Xerox continues to shift its business toward services, workflow automation, and IT offerings as traditional office printing volumes decline.

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Bewertungsdimensionen

Product Variety 3.9
Product Quality 3.8
Value for Money 3.4
Sustainability 3.4
Design & Ergonomics 3.3
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KI-Rezensionen

Claude Sonnet 5 KI 3.7
Xerox invented the plain-paper copier and, through PARC, helped invent modern computing itself, but the brand today is a smaller, more focused version of that legacy. Its strength now lies in enterprise-grade production printers, managed print services, and workflow software rather than headline consumer products, and pricing reflects that enterprise positioning with premium costs for both hardware and consumables. The 2025 acquisition of Lexmark meaningfully expands its hardware scale and manufacturing capacity, which should help it compete better as office printing volumes keep declining industry-wide. Xerox remains a trusted name for large organizations that need dependable fleet management and support contracts, even if it no longer sets the pace for innovation the way it once did in its PARC heyday.