XO is a private aviation company that provides on-demand jet charter, membership programs, and individual seats on shared private flights through its digital platform and mobile app. The brand was formed in 2019 through the combination of XOJET, a US charter operator founded in 2006, and the JetSmarter booking platform, and is part of Vista, the global business aviation group founded by Thomas Flohr that also owns VistaJet.
XO's model combines traditional charter with technology-driven booking. Clients can charter entire aircraft, from turboprops to ultra-long-range jets, or book individual seats on scheduled and crowdsourced private flights on popular routes such as New York to Florida. Pricing is available on a pay-as-you-go basis, with deposit memberships offering fixed rates and guaranteed availability.
Through the Vista group, XO provides access to a fleet of group-owned aircraft, including Bombardier Challenger and Global series jets, plus a vetted alliance network of more than 2,000 additional aircraft worldwide. The platform serves North America, Europe, the Middle East, and other regions.
XO operates its member services from the United States, with its main office in Fort Lauderdale, Florida. Flights are operated by licensed air carriers within the Vista group and approved partner operators.