24S is the official online department store of LVMH, the world's largest luxury goods conglomerate, launched in 2017 as a digital evolution of the historic Le Bon Marche department store in Paris. The platform offers a highly curated selection of luxury fashion, beauty, and lifestyle products from over 250 brands, with a particular strength in LVMH-owned houses including Dior, Celine, Givenchy, Loewe, Fendi, and Kenzo. 24S provides exclusive access to full collections from these brands that may not be available on other multi-brand retail platforms.
The retailer's point of difference lies in its Parisian editorial perspective and privileged access to LVMH brands. 24S employs a team of Paris-based personal shoppers who offer styling advice and exclusive experiences, and the platform features editorial content that reflects the sophistication of Parisian fashion culture. All orders are fulfilled from Paris and presented in distinctive 24S packaging. The platform serves customers internationally with a multilingual interface and provides options for same-day delivery in Paris, express international shipping, and free returns.