Adorama is a major electronics and imaging retailer based in New York City, operating since 1974. Originally focused on photography equipment, the company has expanded into a comprehensive electronics destination offering cameras, lenses, computers, audio equipment, drones, musical instruments, and home entertainment products. Adorama operates both a flagship retail store in Manhattan's Flatiron District and a large-scale e-commerce platform.
The company is particularly respected in the photography and filmmaking communities for its extensive inventory of professional imaging equipment, competitive pricing, and knowledgeable staff. Adorama's used equipment department is one of the largest in the industry, offering pre-owned cameras, lenses, and accessories with quality ratings and return guarantees. The Adorama Rental Co. division provides equipment rental services for photographers and filmmakers.
Adorama differentiates itself through its educational initiatives, including AdoramaTV on YouTube, which features tutorials, gear reviews, and creative content from working professionals. The company operates Adorama Business Solutions for B2B customers and Adorama Camera for trade-in services. Adorama is an authorized dealer for Canon, Nikon, Sony, Fujifilm, and virtually every other major camera and lens manufacturer.