Aerie is an American intimate apparel, loungewear, and activewear brand owned by American Eagle Outfitters. Originally launched in 2006 as a sub-brand of American Eagle, Aerie has grown into one of the fastest-growing intimates brands in the United States. The brand made waves in 2014 when it launched its Aerie Real campaign, pledging to stop retouching models in its advertising, a move that predated the broader body positivity movement in the fashion industry. This commitment to showcasing real, unretouched bodies resonated deeply with millennial and Gen Z consumers, driving significant brand loyalty and sustained double-digit growth. Aerie offers a wide range of bralettes, bras, underwear, leggings, swimwear, loungewear, and activewear, known for their soft fabrics, comfortable fits, and affordable prices. The brand's OFFLINE by Aerie activewear sub-line has become particularly popular, competing with established athleisure names. Aerie operates standalone retail stores, side-by-side locations with American Eagle, and a robust e-commerce platform. The brand has consistently outperformed its parent company's core American Eagle brand in terms of growth, becoming a key revenue driver for the organization. Aerie's authentic approach to marketing, combined with quality products at accessible prices, has established it as a beloved brand among young consumers.
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