Amazon Fresh is the grocery delivery and pickup service operated by Amazon, offering same-day and next-day delivery of fresh produce, meat, seafood, dairy, bakery items, pantry staples, and household essentials in eligible areas across the United States. Launched in 2007 in Seattle, the service has expanded to most major metropolitan areas and is available as a benefit for Amazon Prime members, with free delivery on orders above the qualifying threshold.
Amazon Fresh combines Amazon's vast logistics network with a curated selection of grocery products, including national brands, organic and natural options, and Amazon's own private-label brands like 365 by Whole Foods Market, Happy Belly, and Aplenty. The service offers precise delivery windows, temperature-controlled packaging to keep items fresh, and integration with Alexa for voice-ordered grocery shopping. Amazon Fresh also operates physical grocery stores in select cities, featuring the Just Walk Out technology that allows customers to skip checkout lines.