Athletic Greens, known as AG1, is a comprehensive nutritional supplement brand founded in 2010 by Chris Ashenden in New Zealand. The brand's flagship product, AG1, is an all-in-one daily greens powder that combines 75 vitamins, minerals, probiotics, and whole-food-sourced ingredients into a single serving. AG1 has become one of the most recognizable supplement brands globally, driven in part by widespread adoption among podcasters, athletes, and health influencers, and notable partnerships with personalities like Tim Ferriss, Andrew Huberman, and Joe Rogan.
The AG1 website offers its core greens powder product in both subscription and one-time purchase formats, along with travel packs for on-the-go use. The formula is NSF Certified for Sport, making it one of the few greens products trusted by professional athletes, and is regularly updated based on the latest nutritional science. AG1 is designed to support gut health, immune function, energy, focus, and overall nutritional coverage. The brand has invested heavily in third-party testing and clinical research, publishing studies on the bioavailability and efficacy of its formulation.