Avis is one of the world's leading car rental companies, founded in 1946 by Warren Avis at Willow Run Airport in Ypsilanti, Michigan, making it the first car rental company to operate at airport locations. This innovation fundamentally changed the car rental industry and established airport rentals as the primary revenue channel. Now part of Avis Budget Group headquartered in Parsippany, New Jersey, Avis operates from approximately 5,500 locations in over 180 countries worldwide, serving both business and leisure travelers. The company's famous advertising slogan 'We Try Harder,' introduced in 1962 by the DDB advertising agency, is considered one of the greatest advertising campaigns in history and helped establish Avis as a formidable competitor to industry leader Hertz. Avis Budget Group also operates the Budget Car Rental and Zipcar brands, covering premium, value, and car-sharing segments respectively. The Avis Preferred loyalty program offers expedited service, vehicle preferences, and reward benefits for frequent renters. Avis has been at the forefront of connected car technology, implementing systems that allow fleet-wide remote management and enhanced customer experiences through its mobile app. The company operates one of the largest vehicle fleets in the industry and has invested in electric vehicle offerings. Avis employs approximately 30,000 people worldwide and serves millions of customers annually, maintaining its position as a premium car rental brand trusted by business travelers globally.
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