Baobab Collection is a Belgian luxury home fragrance and interior accessories brand founded in 2002 by Karl Jugenfeld in Antwerp, Belgium. The brand takes its name from the baobab tree, reflecting its founder's connection to Africa where he spent part of his childhood. Baobab Collection is known for producing some of the largest luxury scented candles on the market, with sizes ranging from standard formats up to 35 kg monumental candles.
The candles are manufactured in Europe using a blend of natural and mineral waxes. Baobab Collection's distinguishing feature is its hand-blown glass vessels, which are produced in collaboration with European glassmakers. The vessels feature bold patterns, textures, and finishes including metallic coatings, crackled glass, and hand-painted designs. Many are conceived as decorative objects that function beyond the life of the candle.
The product range includes scented candles in multiple size categories (from Max 10 to Max 35), reed diffusers, room sprays, and refills. Core collections include Pearls (featuring hand-blown, patterned glass in various colorways), Stones (marble-effect vessels), Cities (inspired by global destinations), and Les Exclusives (featuring metallic-finished glass). Fragrances are developed in collaboration with perfumers in Grasse, France, and range from fresh and floral to woody and oriental profiles.
Baobab Collection distributes through luxury department stores, high-end interior design showrooms, and specialty retailers across Europe, North America, the Middle East, and Asia. The brand also sells through its own e-commerce platform. Baobab Collection has a strong presence in the luxury hospitality sector, supplying candles and diffusers to high-end hotels and private residences.