Beyond Yoga is a premium activewear brand founded in 2006 by Jodi Guber Brufsky in Los Angeles, California, with a focus on creating the softest, most comfortable performance apparel in the industry. The brand has carved out a distinctive position in the crowded activewear market by prioritizing fabric quality and inclusivity, offering an extended size range from XXS to 3X across its entire collection since its inception. Beyond Yoga's hero product is its Spacedye fabric, a buttery-soft, four-way stretch material with a distinctive heathered appearance that has developed a cult following among yoga practitioners and athleisure enthusiasts. The brand's product line includes leggings, biker shorts, sports bras, tops, dresses, jumpsuits, and maternity activewear, all designed in Los Angeles and manufactured with the brand's signature emphasis on luxurious hand feel and flattering fits. Beyond Yoga was acquired by Levi Strauss & Co. in 2021, a strategic move that gave the denim giant a presence in the high-growth activewear segment while providing Beyond Yoga with Levi's global distribution capabilities and supply chain expertise. The brand maintains its independent design identity and Los Angeles headquarters under Levi's ownership. Beyond Yoga's commitment to body positivity and size inclusivity has been central to its brand identity from the start, predating the broader industry's embrace of extended sizing. The brand sells through its e-commerce platform, branded retail locations, and premium wholesale partners including Nordstrom and specialty yoga studios.
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