Blue Buffalo is a premium natural pet food brand founded in 2002 by the Bishop family in Wilton, Connecticut, inspired by their beloved Airedale Terrier named Blue. The brand was created with a commitment to using high-quality natural ingredients and avoiding poultry by-product meals, corn, wheat, soy, artificial flavors, and preservatives. Blue Buffalo was acquired by General Mills in 2018 for approximately $8 billion, making it one of the largest pet food acquisitions in history. The brand's extensive product line includes BLUE Life Protection Formula, BLUE Wilderness (high-protein, grain-free), BLUE Basics (limited ingredient diets), BLUE Freedom (grain-free), BLUE Natural Veterinary Diet, and BLUE Tastefuls for cats. A distinguishing feature of Blue Buffalo products is the inclusion of LifeSource Bits, a precise blend of antioxidants, vitamins, and minerals that are cold-formed to preserve their potency. Blue Buffalo has grown to become one of the top-selling natural pet food brands in the United States, available in pet specialty retailers, grocery stores, and online. The company offers products for both dogs and cats across all life stages and dietary needs. Blue Buffalo's emphasis on transparency, natural ingredients, and holistic nutrition has helped drive the broader industry shift toward premium and natural pet food products.
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