Brooklinen is an American direct-to-consumer bedding and home essentials company. Founded in 2014 by Rich and Vicki Fulop, the company launched through a Kickstarter campaign that raised over $236,000 and has since grown into one of the most recognized bedding brands in the United States. Brooklinen is headquartered in Brooklyn, New York, from which it takes its name.
The company's founding mission was to offer luxury-quality bedding at accessible prices by selling directly to consumers and cutting out traditional retail markups. Brooklinen sources its fabrics from premium mills, including long-staple cotton from countries known for high-quality cotton production. The brand offers several signature sheet collections, including Classic Percale (cool and crisp), Luxe Sateen (smooth and silky), and Heathered Cashmere (warm and cozy).
The product range has expanded beyond sheets to include duvet covers, comforters, quilts, pillows, mattresses, towels, bath robes, shower curtains, candles, loungewear, and accessories. Each product category maintains the brand's focus on quality materials at fair pricing. Brooklinen's bath towels, made from Turkish cotton, and its down and down-alternative comforters have become bestsellers alongside the core sheet collections.
Brooklinen operates primarily through its e-commerce platform, with a growing number of retail stores in cities including New York and other markets. The company offers a 365-day return policy on most products and has built a strong community through customer reviews and social media engagement. Brooklinen has been recognized by publications including Wirecutter, GQ, and Good Housekeeping for its bedding quality.