CHI is a professional haircare and heat styling brand created by Farouk Shami, the founder of Farouk Systems, Inc., launched in 1986 in Houston, Texas. The brand name CHI stands for 'Cationic Hydration Interlink,' referring to its patented technology that uses ceramic heat and ionic energy along with silk and other natural ingredients to improve hair condition during styling. CHI revolutionized the professional hair tools market with its original CHI ceramic flat iron, which became one of the most sought-after styling tools in salons worldwide. The flat iron's ceramic plates distribute heat evenly and infuse hair with silk proteins, reducing damage while delivering smooth, shiny results. Beyond its iconic flat irons, CHI's product portfolio includes curling irons, hair dryers, a comprehensive range of shampoos, conditioners, treatments, styling products, and the popular CHI Silk Infusion leave-in treatment. The brand's haircare lines include CHI Infra, CHI Keratin, CHI Tea Tree Oil, CHI Aloe Vera, and CHI Rose Hip Oil, each addressing specific hair concerns from damage repair to volume enhancement. CHI products are sold in over 100 countries through professional salons and authorized retailers. The brand maintains its salon-professional positioning while being accessible to consumers through major retail channels, making professional-grade haircare and styling tools available to a broader audience.
chi.com/ →