Chobani is America's leading Greek yogurt brand and a transformative force in the U.S. dairy industry, founded in 2005 by Turkish immigrant Hamdi Ulukaya, who purchased a former Kraft yogurt plant in New Berlin, New York. Ulukaya launched Chobani in 2007 with a mission to bring high-quality, affordable Greek yogurt to American consumers, and within five years the company grew from a startup to the top-selling yogurt brand in the United States. Chobani's Greek yogurt is made using a traditional straining process that removes excess whey, resulting in a thick, creamy, protein-rich product with approximately twice the protein of regular yogurt. The brand's rapid growth disrupted the established yogurt market dominated by Danone and General Mills, and Chobani is credited with popularizing Greek yogurt in America, growing the category from a $60 million niche to a multi-billion-dollar segment. The company operates one of the world's largest yogurt plants in Twin Falls, Idaho, in addition to its original New York facility. Chobani has expanded its product line beyond Greek yogurt to include Chobani Flip (mix-in yogurts), oat milk, coffee creamers, ready-to-drink coffee, Chobani Complete (high-protein lactose-free yogurt), and probiotic beverages. Ulukaya is known for his progressive business practices, including giving 10% of the company's equity to employees and sourcing milk exclusively from non-GMO-fed cows. Chobani remains a private company and continues to innovate in the dairy and plant-based food categories.
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