Clase Azul is a Mexican luxury tequila and spirits producer founded in 1997 by Arturo Lomeli in Jalisco, Mexico. The brand is immediately recognizable for its hand-painted, hand-crafted ceramic decanters, each of which is produced by artisans in the town of Santa Maria Canchesda in Michoacan, Mexico. A single decanter requires approximately two weeks to produce, with each piece individually painted by hand.
Clase Azul sources its blue Weber agave from the Jalisco highlands and the lowlands of the Tequila Valley. The brand's portfolio includes Clase Azul Plata, Reposado, Anejo, Ultra, and Gold expressions. The Clase Azul Reposado, aged eight months in oak barrels, is the brand's most widely distributed product and is known for its smooth, sweet flavor profile. Clase Azul Ultra, aged five years, is presented in a silver, gold, and platinum-accented decanter and is produced in extremely limited quantities.
The company has expanded beyond tequila to produce Clase Azul Mezcal, sourced from Durango and Oaxaca, and has introduced Clase Azul Spirits, a line that explores other Mexican spirit traditions. In 2022, the brand launched Nuestro Soledad, a mezcal label.
Clase Azul positions itself as a luxury lifestyle brand, operating concept stores called Clase Azul Homes in cities including San Miguel de Allende, Los Cabos, and Cancun, which showcase the decanters alongside art and design objects. The brand emphasizes its Mexican artisanal heritage and community partnerships with the ceramic artists who produce its bottles. Reposado typically retails above $100, with Ultra priced above $1,500.