Colgate

Colgate is the world's most recognized oral care brand, founded by William Colgate in 1806 as a starch, soap, and candle business in New York City. The company began selling toothpaste in jars in 1873 and introduced the first toothpaste in a collapsible tube in 1896, fundamentally changing how consumers practiced oral hygiene. Today, as the flagship brand of Colgate-Palmolive Company, Colgate dominates the global toothpaste market with products sold in over 200 countries and territories worldwide. The brand's extensive product portfolio includes toothpastes, toothbrushes, mouthwashes, and dental floss, with popular lines such as Colgate Total, Colgate Cavity Protection, Colgate Max Fresh, Colgate Optic White, and Colgate Sensitive. Colgate has consistently led the global oral care market, holding the number one position in toothpaste sales in many countries. The brand invests heavily in oral health education programs globally, particularly through its Bright Smiles Bright Futures initiative, which has reached over a billion children since its inception. Colgate's success is built on decades of dental professional recommendations, extensive research and development, and a commitment to making oral care accessible and affordable for consumers at every income level around the world.