Competitive Cyclist is a premier online retailer specializing in high-performance cycling gear, apparel, and components. Originally founded in 1999 as a small shop in Little Rock, Arkansas, the company grew into one of the most respected names in performance cycling retail before being acquired by Backcountry in 2011. The store caters to serious road cyclists, mountain bikers, gravel riders, and triathletes seeking top-tier equipment.
The retailer carries premium cycling brands including Pinarello, Santa Cruz, Cervelo, Specialized components, SRAM, Shimano, Assos, Rapha, Castelli, and more. Competitive Cyclist is known for its knowledgeable staff of cycling enthusiasts, called Gear Advisors, who provide expert consultation on bike sizing, component selection, and gear recommendations. The website features detailed product reviews, bike fit guides, and comparison tools.
Competitive Cyclist differentiates itself through its focus on the performance cycling segment, offering a curated selection of the best equipment available rather than trying to be all things to all cyclists. The retailer stocks complete bikes, frames, wheels, drivetrains, cockpit components, cycling computers, apparel, shoes, and nutrition products.