Degree is a leading antiperspirant and deodorant brand owned by Unilever, first introduced in the United States in 1990. Known as Rexona in most international markets and Sure in the United Kingdom, the brand operates under the Degree name primarily in North America. Degree is recognized for its advanced motion-activated technology, MotionSense, which releases bursts of fragrance capsules in response to body movement, providing fresher protection during physical activity. The brand offers a wide range of products for both men and women, including antiperspirant sticks, dry sprays, clinical-strength formulas, and the Degree Unlimited line. Degree has positioned itself as the go-to antiperspirant for active lifestyles, sponsoring athletes and partnering with major sporting events to reinforce its performance-focused identity. In 2021, Degree launched the world's first adaptive deodorant designed for people with disabilities, featuring a hooked design for one-handed use, a magnetic closure, and braille labeling, demonstrating the brand's commitment to inclusivity and accessibility. The brand's product innovations focus on providing long-lasting wetness and odor protection for up to 72 hours. Degree remains one of the top-selling deodorant brands in North America, competing effectively in a crowded market through continuous innovation and a strong connection to the active consumer lifestyle.
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