Delugs is a Singapore-based artisanal watch strap manufacturer founded in 2015 by Miguel Chan. The company began as a small workshop producing handmade leather straps and has grown into one of the most respected independent strap makers in the global watch enthusiast community. Delugs operates at the intersection of traditional leather craft and modern direct-to-consumer retail, offering handmade straps through its e-commerce platform.
Delugs specializes in hand-stitched leather watch straps crafted from premium materials sourced from leading European tanneries. The brand's material selection includes Horween shell cordovan, French calf leather, Italian vegetable-tanned hides, Epsom-grain leather, saffiano leather, and a range of exotic skins including alligator, ostrich, and lizard. Each strap is hand-cut, hand-stitched using saddle-stitch technique, and finished individually. Delugs offers a broad range of lug widths and configurations to fit watches from virtually all major brands.
A distinguishing feature of Delugs is its extensive customization program. Customers can specify strap dimensions, thread color, stitch style, lining material, edge finish, and hardware type for most strap models. The brand also produces quick-release spring bar straps, bund-style straps, rally straps, and rubber-backed leather straps. In addition to straps, Delugs offers leather watch pouches, watch rolls, and small leather goods.
Delugs sells exclusively through its own website, with international shipping available. The brand has cultivated a strong following through social media and watch forums, with detailed production content that showcases its handcraft processes. Retail prices range from approximately $60 for basic leather straps to over $300 for exotic skin options with full customization.