Dior, officially Christian Dior, is a French luxury fashion house founded in 1946 by Christian Dior in Paris. The brand is the namesake of the Christian Dior SE group, which is the controlling entity of LVMH Moet Hennessy Louis Vuitton. Dior operates across couture, ready-to-wear, leather goods, shoes, jewelry, watches, fragrances, skincare, and cosmetics.
Christian Dior's debut collection in February 1947, dubbed the "New Look" by press, redefined post-war fashion with its emphasis on cinched waists and full skirts. The founder died in 1957, and the house has since been led by notable creative directors including Yves Saint Laurent, Marc Bohan, Gianfranco Ferre, John Galliano, Raf Simons, and Maria Grazia Chiuri, who has led women's collections since 2016. Kim Jones has directed men's collections since 2018.
Dior's product range is extensive. The Lady Dior handbag, the Book Tote, the Saddle bag, and the Bobby are among the brand's key leather goods. Dior Haute Couture produces two collections annually from its Avenue Montaigne atelier in Paris. The brand's beauty division, Parfums Christian Dior, produces fragrances including J'Adore, Sauvage, and Miss Dior, along with the Dior Beauty makeup line and Dior skincare products including Capture Totale and Prestige.
Dior operates over 400 boutiques worldwide, including its flagship at 30 Avenue Montaigne in Paris. The brand sells through its own e-commerce platform and select department stores. Dior Joaillerie produces fine and high jewelry collections, and the brand's watch division produces timepieces through its own workshops. Dior is one of the largest luxury fashion brands globally by revenue.