Drunk Elephant is a clean skincare brand founded in 2012 by Tiffany Masterson in Houston, Texas, built around the philosophy of eliminating what she calls the Suspicious 6 ingredients: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and SLS. The brand was acquired by Shiseido in 2019 for approximately $845 million, making it one of the largest indie beauty acquisitions in history. Drunk Elephant's biocompatible approach to skincare has earned it a devoted following among dermatologists and skincare enthusiasts alike.
The Drunk Elephant website offers its complete range of serums, moisturizers, cleansers, exfoliants, oils, and body care products. The brand's packaging is color-coded to distinguish between active products and non-active base products, encouraging users to mix and layer for customized routines. Hero products include T.L.C. Sukari Babyfacial, a resurfacing treatment that became an instant cult favorite, Protini Polypeptide Cream, and C-Firma Fresh Day Serum. The website features detailed ingredient education and a Smoothie philosophy that encourages mixing products together.