Ecover is a Belgian ecological cleaning products company founded in 1980 in Malle, Belgium, making it one of the oldest and most established eco-friendly household brands in the world. The company was created with the mission to develop cleaning products using plant-based and mineral ingredients that biodegrade quickly and minimize harm to aquatic ecosystems. Ecover's product range includes laundry detergents, fabric softeners, dishwashing liquids, dishwasher tablets, all-purpose cleaners, bathroom cleaners, and hand soaps. The brand's headquarters features an iconic ecological factory built with ecologically sourced materials and a grass roof, which has become a symbol of sustainable manufacturing. Ecover was a pioneer in developing surfactants derived from plant sugars and rapeseed oil rather than petroleum-based chemicals, and has continued to innovate with bio-based and recycled packaging materials. The company was acquired by People Against Dirty, the parent company of Method Products, in 2012, and the combined entity was later acquired by SC Johnson in 2017. Despite changes in ownership, Ecover has maintained its commitment to ecological formulation and has expanded its research into ocean plastic recycling, launching bottles made partially from recovered ocean plastic. The brand is widely available across Europe, North America, and other international markets through supermarkets, health food stores, and online retailers. Ecover holds multiple environmental certifications and has been recognized by consumer organizations for its transparency and environmental performance. The brand remains a trusted choice for households seeking effective cleaning products with minimal environmental impact.
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