Fabletics is an American online subscription-based activewear retailer founded in 2013 by Kate Hudson, Don Ressler, and Adam Goldenberg. The company operates as a brand under TechStyle Fashion Group and has expanded from online-only to a multichannel retailer with over 100 retail stores across the United States and internationally. Fabletics is known for its VIP membership model, which offers discounted pricing in exchange for a monthly subscription commitment.
The brand offers activewear and athleisure for women and men, including leggings, sports bras, tops, shorts, outerwear, and swimwear. Fabletics also offers a men's line and has collaborated with celebrities including Kevin Hart for the Fabletics Men line. The brand emphasizes size inclusivity, offering sizes from XXS to 4X across most styles.
Fabletics VIP members pay a monthly fee that is applied as a credit toward future purchases, and in return receive access to prices that are typically 40-50% lower than non-member pricing. Members can skip any month without charge. Non-members can shop at regular prices without a subscription. Fabletics offers free shipping on orders over a minimum threshold for VIP members and standard shipping rates for non-members.
The company provides a flexible return policy, accepting returns within 45 days for VIP members. Fabletics has received attention for its membership model, which generates predictable recurring revenue but has also faced scrutiny regarding transparency in subscription terms. The brand operates in the United States, Canada, Germany, France, Spain, and other markets.