Fiji Water is a premium bottled water brand sourced from an underground aquifer on the island of Viti Levu in the Republic of Fiji. Founded in 1996 by Canadian businessman David Gilmour, the brand launched in the United States and quickly became one of the most recognizable luxury water brands in the world. The water originates from a protected artesian aquifer deep beneath the Yaqara Valley, where it is naturally filtered through volcanic rock over hundreds of years, picking up electrolytes and minerals including silica that give it its distinctive soft, smooth taste. The brand's square-shaped bottle with a tropical flower design and the tagline 'Earth's Finest Water' have become iconic in the premium beverage market. Fiji Water is now owned by The Wonderful Company, a privately held corporation run by Stewart and Lynda Resnick, which also owns brands including POM Wonderful, Wonderful Pistachios, and Teleflora. The brand is distributed in over 60 countries and is a staple at luxury hotels, celebrity events, red carpet appearances, and high-end restaurants. Fiji Water has invested significantly in sustainability and community development in Fiji, including the Fiji Water Foundation which supports clean water access, healthcare, and education programs in local communities. The brand also committed to carbon-negative operations by reducing emissions and investing in carbon offset programs including rainforest conservation.
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