Haagen-Dazs is a premium ice cream brand founded in 1960 by Reuben and Rose Mattus in the Bronx, New York. Despite its Scandinavian-sounding name, which was invented by the Mattus family to convey an aura of old-world craftsmanship and European tradition, the brand is entirely American in origin. Haagen-Dazs revolutionized the ice cream industry by using only the highest quality ingredients, including fresh cream, skim milk, egg yolks, cane sugar, and natural flavorings, without any artificial stabilizers or emulsifiers. The brand originally launched with just three flavors: vanilla, chocolate, and coffee. Today, Haagen-Dazs offers an extensive range of ice cream flavors, sorbet, frozen yogurt, ice cream bars, and ice cream cakes. The brand operates over 900 retail shops and franchises worldwide, offering a premium in-store ice cream experience. Haagen-Dazs was acquired by Pillsbury in 1983, then General Mills in 2001, and its products are distributed by Nestle in some international markets. The brand maintains its premium positioning through its commitment to high-quality, simple ingredients and sophisticated flavor profiles. Haagen-Dazs is consistently ranked as one of the top premium ice cream brands globally and is available in over 50 countries.
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