Heineken is a Dutch brewing company and one of the world's most recognized premium beer brands, founded in 1864 by Gerard Adriaan Heineken in Amsterdam, Netherlands. The brand's signature pale lager, recognizable by its green bottle and red star logo, is brewed using the proprietary Heineken A-yeast developed in the late 19th century, which gives the beer its distinctive balanced taste. Heineken operates over 160 breweries in more than 70 countries and sells its products in approximately 190 countries, making it one of the most globally distributed beer brands. The Heineken N.V. parent company is the world's second-largest brewer by volume and manages a portfolio of over 300 beer and cider brands including Amstel, Tiger, Birra Moretti, Lagunitas, and Dos Equis. Heineken has been a major sponsor of the UEFA Champions League since 2005, as well as Formula 1 racing and the James Bond film franchise. The company employs over 85,000 people worldwide and is publicly traded on the Euronext Amsterdam stock exchange. Heineken has committed to ambitious sustainability goals through its 'Brew a Better World' program, targeting carbon neutrality in production by 2030. The brand also expanded into the non-alcoholic segment with Heineken 0.0, which has become a market leader in the growing alcohol-free beer category.
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