HelloFresh is the world's largest meal kit delivery company, founded in 2011 in Berlin, Germany, by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company went public on the Frankfurt Stock Exchange in 2017 and now operates in 18 countries, serving millions of customers worldwide. HelloFresh delivers pre-portioned ingredients and step-by-step recipe cards directly to customers' doors, making home cooking accessible and convenient for busy households while reducing food waste through precise portioning.
The HelloFresh website and app offer a flexible subscription service where customers choose from over 50 weekly recipes spanning diverse cuisines, dietary preferences, and skill levels. Plans are available for individuals, couples, and families with options including vegetarian, calorie-smart, quick and easy, and gourmet selections. HelloFresh also operates the Green Chef, EveryPlate, and Factor brands in the United States. The platform allows easy customization, skipping, and cancellation, and provides detailed nutritional information for every meal.