Herbal Essences is a popular haircare brand owned by Procter & Gamble, originally launched in 1971 by Clairol as an herbal-scented shampoo that became a cultural icon of the 1970s with its signature organic fragrance and distinctive branding. The original formula was discontinued, but the brand was relaunched by P&G in the mid-1990s with a provocative advertising campaign featuring the tagline 'A totally organic experience,' which helped Herbal Essences become one of the best-selling shampoo brands in North America. In 2017, the brand underwent a major reformulation and relaunch with the bio:renew collection, which focuses on using real botanicals sourced through partnerships with the Royal Botanic Gardens, Kew. This collaboration ensures that every bottle contains authentic plant ingredients that are sustainably and responsibly sourced. The current product lineup includes shampoos, conditioners, deep conditioners, hair masks, styling products, and dry shampoos formulated with ingredients like argan oil, coconut milk, aloe vera, birch bark, and white grapefruit. Herbal Essences holds PETA's cruelty-free certification and is endorsed by the Royal Botanic Gardens, Kew for the authenticity of its botanical ingredients. The brand has also committed to using recycled packaging materials and improving the sustainability of its supply chain. Herbal Essences appeals to consumers seeking nature-inspired haircare products at an accessible price point.
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