Horus Straps is a luxury watch strap manufacturer founded in 2014 in Singapore. The company specializes in high-performance rubber straps designed as aftermarket alternatives for specific luxury watch models, particularly from Rolex, Patek Philippe, Audemars Piguet, and other Swiss brands. Horus Straps was among the first companies to develop precision-engineered rubber straps with proprietary end links that integrate seamlessly with factory watch cases and clasps.
Each Horus strap is manufactured from a proprietary vulcanized rubber compound that is designed to resist UV degradation, salt water, and temperature extremes. The straps are produced using CNC-machined molds to ensure exact fitment for each watch reference number, meaning a strap designed for a Rolex Submariner will not fit a Rolex Daytona. This model-specific approach has set Horus apart in the aftermarket strap industry. The brand offers a wide palette of colors and finishes, including matte, textured, and camouflage patterns.
In addition to rubber straps, Horus has expanded into leather and exotic skin straps, as well as integrated rubber-and-leather combinations. The company also produces deployment clasps and buckles in titanium and stainless steel. All products are designed to be installed without any modification to the watch, preserving the original condition and warranty status of the timepiece.
Horus Straps sells directly through its e-commerce website and through select luxury watch retailers and boutiques. The brand has developed a significant following in the collector community for offering a way to customize high-end watches without permanent alteration. Prices typically range from $200 to $600 depending on material, complexity, and the specific watch model.