Huggies is one of the world's leading diaper and baby care brands, manufactured by Kimberly-Clark Corporation. The brand was introduced in 1978 as a premium alternative in the disposable diaper market and has since grown to become the number one selling diaper brand in numerous markets including the United States, Canada, Australia, and several Asian and Latin American countries. Huggies offers a comprehensive range of baby care products including diapers, pull-up training pants, baby wipes, and swim diapers. Key product lines include Huggies Little Snugglers (for newborns), Huggies Little Movers (for active crawlers and walkers), Huggies Snug & Dry (affordable everyday protection), Huggies Special Delivery (plant-based, hypoallergenic), and Huggies Pull-Ups (the original training pant brand). The company's GoodNites brand serves the overnight bedwetting protection category for older children. Huggies has consistently innovated in diaper technology, introducing features like a wetness indicator, pocketed waistband, and the DryTouch liner that absorbs moisture on contact. The brand also offers Natural Care baby wipes, one of the best-selling wipe brands in the world. Huggies maintains strong partnerships with hospitals and healthcare providers, and the brand's 'No Baby Unhugged' program supports volunteer cuddler programs in neonatal intensive care units. Kimberly-Clark's commitment to sustainability includes targets for reducing plastic content in diapers and developing more sustainable packaging and materials.
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