Imperfect Foods is an online grocery delivery service founded in 2015, dedicated to reducing food waste by sourcing and selling produce and products that might otherwise go unsold due to cosmetic imperfections, surplus inventory, or packaging changes. The company rescues food from farms, producers, and manufacturers that would typically be discarded despite being perfectly safe and nutritious, and delivers it to customers' homes at reduced prices, typically 30 percent less than conventional grocery stores.
The service offers a wide range of products beyond just imperfect produce, including pantry staples, dairy, eggs, meat, seafood, snacks, and beverages. Customers receive a personalized weekly order based on their preferences and dietary needs, which they can customize before each delivery window. Imperfect Foods merged with Misfits Market in 2022, combining their operations to serve customers across all 48 contiguous US states.