Lately AI is an artificial intelligence-powered social media content management platform that specializes in repurposing long-form content into optimized social media posts. Founded in 2014 by Kate Bradley Chernis, the company is headquartered in New York City, New York. The platform uses a proprietary AI engine that learns from a brand's historical social media data to understand what messaging, keywords, and content structures resonate most with its specific audience. Lately AI's core functionality revolves around its ability to take long-form content such as blog posts, whitepapers, webinars, podcasts, and video recordings and automatically generate dozens of social media posts from each piece of content. The AI analyzes the source material, identifies the most impactful quotes, key points, and shareable moments, and transforms them into platform-ready social posts complete with relevant hashtags and formatting. The platform also provides video and audio clipping capabilities, automatically extracting short highlight clips from longer recordings and pairing them with text-based social posts. Lately AI includes a social media scheduling and publishing system that allows users to plan and distribute content across multiple platforms including Twitter/X, LinkedIn, Facebook, and Instagram. The platform provides analytics and performance tracking to measure how repurposed content performs compared to original posts, continuously feeding this data back into the AI model to improve future content generation. Lately AI is designed for enterprise and mid-market teams, particularly those managing employee advocacy programs where the platform can generate personalized social content for individual employees to share on their professional networks. The platform integrates with major social media management tools and CRM systems including Hootsuite, HubSpot, and Salesforce. Pricing is available through custom enterprise plans based on usage and team size, with demo-based onboarding for new customers.
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