LYMA is a British wellness and beauty technology brand founded in 2018 by Lucy Goff, who was inspired to create the company following her own serious health challenges after experiencing septicaemia during childbirth. Headquartered in London, LYMA began as a luxury supplement brand before expanding into skincare technology with the launch of the LYMA Laser, a device that brought clinical-grade cold laser therapy into the home for the first time. The brand received the King's Award for Enterprise in Innovation, one of the United Kingdom's most prestigious business honors.
The LYMA Laser is the centerpiece of the brand's technology offering. It is the only near-infrared laser device FDA-cleared for home use that delivers the same 500 milliwatt continuous wave laser technology used in professional dermatological clinics. Unlike LED devices that scatter light across a broad area, the LYMA Laser delivers coherent, focused laser energy that penetrates deep into the skin's dermal layer to stimulate cellular regeneration, boost collagen and elastin production, and reduce pigmentation and scarring. The brand also offers the LYMA Laser Pro, an upgraded version with enhanced power output, as well as the LYMA Laser Oxygen Mist and Priming Serum designed to complement laser treatments.
LYMA positions itself firmly in the ultra-luxury beauty technology segment, with the LYMA Laser retailing at approximately $2,695 and the Laser Pro at $3,495. The brand's premium pricing reflects the genuine clinical-grade laser technology housed within the device, distinguishing it from consumer-grade LED alternatives. LYMA distributes through its own e-commerce platform and exclusive retail partnerships, including Harrods in the United Kingdom. The brand has expanded internationally with a significant presence in the United States, and its sales have grown substantially driven by demand for high-performance at-home beauty technology.