M&M's is one of the world's most iconic candy brands, first created in 1941 by Forrest Mars Sr. and Bruce Murrie, whose surnames provide the M&M initials. The candy was inspired by a method soldiers used during the Spanish Civil War to carry chocolate without it melting, leading to the development of the candy-coated chocolate pellet. Originally produced for the U.S. military during World War II, M&M's became available to the public after the war and quickly rose to become one of America's favorite candies. The brand's famous slogan 'Melts in Your Mouth, Not in Your Hand' perfectly captures its unique selling proposition. M&M's are manufactured by Mars, Incorporated and are sold in over 100 countries worldwide. The product line has expanded far beyond the original milk chocolate to include Peanut, Peanut Butter, Almond, Crispy, Caramel, Pretzel, and numerous limited-edition varieties. The brand's colorful anthropomorphic mascot characters (Red, Yellow, Green, Blue, Orange, and Purple) are among the most recognizable advertising characters in the world. M&M's World retail stores in major cities like Las Vegas, New York, and London have become tourist destinations, and the brand regularly collaborates with entertainment franchises for special editions.
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