Misfits Market is an online grocery delivery service founded in 2018 by Abhi Ramesh, focused on making high-quality, affordable groceries accessible while combating food waste. The company started by delivering ugly and surplus produce that grocery stores would not stock, and has expanded into a full-service online grocery platform offering thousands of products including organic produce, meat, seafood, dairy, pantry staples, deli items, and prepared foods at prices up to 40 percent below traditional grocery stores.
Misfits Market delivers to all 48 contiguous US states and has grown rapidly, acquiring Imperfect Foods in 2022 to expand its reach and operations. The platform allows customers to build customized weekly grocery orders with no subscription required, setting it apart from many food delivery competitors. Misfits Market sources directly from farmers and producers, cutting out multiple layers of the traditional grocery supply chain to pass savings along to consumers. The company accepts EBT/SNAP payments, furthering its mission to make quality food accessible to all income levels.